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Marketing Books

  
Effective Marketing by Bishop, Jacqueline

Title:

Effective Marketing

Author:

Bishop, Jacqueline

Binding:

Paperback

ISBN:

9781903500033

Price:

£19.95

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further details

Description:

This text discusses the essential features of marketing in a clear, concise and logical manner, with relevant examples. The book directly addresses the syllabus for CIPS marketing, CIM marketing fundamentals and CIMA marketing, and also addresses the needs of many marketing degree subjects.

 
 
  
Tall Whites by Michael Ellis

Title:

Tall Whites

Author:

Michael Ellis

Binding:

Paperback

ISBN:

9781903500538

Price:

£12.95

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Description:

The writer, Michael Ellis, takes you on a journey through decades of the shadow government's decisions to trade with and work hand in hand with a collective alien race.

 
 
  
The Sustainable Business by Paul Jackson, Ray Carter & Jason Figg

Title:

The Sustainable Business

Author:

Paul Jackson, Ray Carter & Jason Figg

Binding:

Paperback

ISBN:

9781903499818

Price:

£24.95

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Description:

Whether it is a manager considering the health of an organisation, a student looking to pass an exam, or merely a concerned on-looker’s interest in future generations, this book will focus attention on the different sustainability needs of stakeholders in an organisation.

 
 
  
Total Productive Maintenance by Rich, Nick

Title:

Total Productive Maintenance

Author:

Rich, Nick

Binding:

Paperback

ISBN:

9781903500088

Price:

£30.00

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further details

Description:

This book is the result of studies of a large number of companies operating "Total Productive Maintenance" (TPM) around the world. It contains examples and illustrations of how the TPM philosophy can be adapted and implemented as part of a lean enterprise strategy.

 
 
 
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