Written for the 100,000 students taking this examination every year, the book is a complete course companion and includes everything needed for GCSE Business Studies. However, the concept for this text is slightly different in using a single case study based on the development of a business from its origins through its growth to its establishment as a plc. The text examines all its aspects, including personnel, finance and growth. This approach involves the student in the development of the business and gives the incentive to read on and think about the processes as part of a greater picture. Key features include: a clear statement of the learning outcomes at the start of each chapter; a section on examination questions based on the material provided and advice on how to answer them; coverage of the new tiered question system; icons guide students step-by-step through the text; structured around a single case study for a uniquely continuous approach.
The Business Environment Business Aims and Organisations Business Behaviour Business Finance Human Resources External Influences on Business Business Studies Coursework The Business Studies Examination
John Pratten is chief examiner for the Southern Examining Group. Nigel Proctor is principal moderator for the Southern Examining Group.